Image Privacy
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Image Privacy & Consent Management

Protect people’s images online with smarter consent management, image privacy tools and centralised control across your digital channels.

Every photo tells a story.
Share the moment. Protect the people.

Schools, charities, clubs and community organisations share thousands of images across websites, newsletters, social media and apps.

But privacy isn’t static. Consent can change. Circumstances can change. And an image that was appropriate to share yesterday may need to be handled differently tomorrow.


Hail gives you a practical way to keep sharing – while putting people’s privacy first.

 

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Image privacy, built into every share

Hail connects people, privacy rules and your content in one place. Identify who needs protection, choose how they should be protected, and Hail helps apply those rules when images are published.

You decide who needs protection and where. Hail takes care of applying it.

Protect particular people

Whether protection is ongoing or needed just once, you’re in control.

Automatic protection

Hail recognises selected people and blurs their face when they appear.

Manual protection

Quickly choose and blur any face in an individual image.

Protect particular people
Reduce exposure on social media​

Reduce exposure on social media

Organisations can choose to hide all detected faces in content shared from Hail to Facebook, Instagram or LinkedIn.

Automatically blur all faces

Hail will find and blur all detected faces in images, when sharing to connected social media channels.

Keep a clear publishing trail

Hail will keep a trail of what was shared and where, making it easier to respond if privacy needs change.

Privacy can change. Hail can look back.

If someone's circumstances change or they withdraw consent, Time Machine helps you find where they've appeared in previously published content.

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Scan back in time

Search across your previously published content.​

Find matches & Take action

Review where the person appears and apply the recommended blur or removal.​

Get a full report

Download a complete report for your records and accountability.​

Protect students now.
Put privacy first.
Keep sharing the stories that matter.

Powerful privacy protection.
Built for schools and organisations.

Image Privacy makes it easy to protect people, now and into the future.

Automatic face detection

AI-powered technology automatically detects faces in new images so you don't have to.

Flexible protection options

Choose how you protect people: specific individuals, on social media, or everywhere across your channels.

Protect now and in the future

Privacy preferences follow images wherever they appear — today and tomorrow.

Time Machine scan

Scan back in time to find where a person has appeared in previously published content.​

See the full history

View a comprehensive list of where images have been shared, including dates, channels and locations.

Take action with confidence

Get clear recommendations on the actions you can take to remove or blur images where needed.

Full reports for accountability

Generate a complete report of matches and actions taken for your records and peace of mind.

Privacy by design and secure

Built with robust security and privacy at every layer to keep your community's data safe.

One place to publish.
One place to control.

Hail already helps organisations create and share content across websites, newsletters, email, social media and apps from one platform. That central control is what makes consent management powerful.

When content is managed in one place, changes can be made in one place. Updates, removals and privacy controls can flow through the channels connected to Hail.

That gives organisations a practical way to reduce risk without adding another system, another login or another manual process.

Common questions

Image Privacy helps protect people before images are shared.

Once you've added someone to your People Locker and chosen their privacy preferences, Hail automatically checks new image uploads and applies those settings whenever a matching face is detected.
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The People Locker is where you store people who need privacy protection.

Simply add a person with a clear reference photo and Hail will recognise them in future image uploads.

A Time Machine Scan searches your existing Hail content to find where someone already appears.

Very important: This allows you to protect images that were uploaded before a person was added to your People Locker, letting you protect in the past and future.

People Locker protects future image uploads automatically.
Time Machine finds and protects past images that already exist in your Hail account.

Together they protect both your future and historical content.

Yes.

A clear photo of the person's face helps Hail recognise them accurately.

For the best results:

  • One person only
  • Looking towards the camera
  • Good lighting
  • No sunglasses or face coverings

Potential matches are presented for review before any changes are made to existing content. You stay in control of what action is taken.

Advanced Rules allow you to protect more than just individual people. They are like global settings that will be applied across Hail.

For example, you can:

  • Hide all faces on social media
  • Hide all faces everywhere


These rules provide additional protection for organisations that require higher privacy standards.

Once an image is published online, it can be copied, downloaded or reused without your knowledge.

Hiding faces on social media can help reduce privacy risks such as:

  • AI facial recognition
  • Deepfake technology
  • Image scraping
  • Unauthorised sharing

Yes.

Consent Forms let you request image privacy preferences directly from parents, caregivers, staff or other contacts.

Responses are automatically linked to the person so their preferences can be applied.

They can.

You can send re-confirmation requests at regular intervals to ensure privacy preferences remain up to date.

You can update a person's privacy preferences at any time.

Future image uploads will immediately follow the updated settings.

If you also want to update existing content, simply run a Time Machine Scan.

Yes.

You can manually add someone to your People Locker and choose the appropriate privacy level, regardless of whether a consent form has been completed.

No.

Image Privacy protects images by applying privacy rules such as blurring faces before content is shared.

If you find historical images using Time Machine, you'll also have the option to review and decide what action you'd like to take.

Yes.

Reference photos, consent preferences and image privacy data are securely stored within Hail and used only to provide Image Privacy features.

If you're new to Image Privacy, we recommend this order:

  1. Add people to your People Locker.

  2. Check out Advanced rules and see if they apply to your organisation.

  3. Send Consent Forms (optional).

  4. Run a Time Machine Scan to protect historical content (when you need to)

  5. Continue uploading images as normal and Hail will scan them as you do and protect the people in your People Locker automatically by adding a cover to their faces.

From then on, Image Privacy works automatically in the background to help protect your community.

Ready to see it?

If you’re managing image restrictions, changing permissions, or looking for a safer way to communicate across channels, we’d love to show you.

Book a demo

See Image Privacy working with your own content

Try Hail for free

Set up an account and explore at your own pace

Get in touch​

Questions about consent, compliance or migration