Videos are the holy grail of content marketing. A single one minute video has the impact of over 18 million words on your audience. To put that into perspective, it would take you around 6 months of writing to produce 18 million words! Not only that, research has shown
that including a video in an introductory email increases the click-through rate by 96%. You can’t argue with science.
Hail makes it easy to add videos to your articles and publications. Video is treated in much the same way as images on the Hail platform.
To add a video simply start by heading to your dashboard. From there click the “Videos” tab on the right hand side. Click “add video” at the top of the page and proceed to enter a YouTube URL or video ID into the space provided. Confirm your selection and then enter your videos metadata such as tags, location and videographer. You will notice that there is a preview tab at the top of your video in the edit screen. Clicking the preview tab then hovering over your video preview will allow you to change your custom preview. Simply click on change custom preview to select your new preview image. Face detection will automatically redetect the focal point, which you can also manually reset if you wish.
Voilà! You’re on your way to creating even more engaging content with the help of Hail’s Video feature.
Be sure to remember to create your tags prior to trying to add them to your new video.